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Qumu: The 8 Benefits of KOL Webcasts for Life Science Companies

According to a recent survey, Life Science companies rank Key Opinion Leadership (KOL) webcasts among their Top 3 Digital Marketing channels, and the #1 overall ROI generator. It’s no surprise these web-based seminars are rapidly gaining popularity within the pharmaceutical and medical device industries. In our new White Paper The 8 Benefits of KOL Webcasts for Life Science Companies, we dig into the reasons Life Science companies are using this powerful approach—educating and influencing customers and prospects thru the use of industry experts.

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