Tradeshows and in-person events have effectively ceased as a way to introduce new offerings.
Virtualizing launches through video can reach a much wider audience (often globally) than an in-person event or set of events. Ensuring all intended launch audiences can be reached and engaged wherever they are (and often whenever they are available) requires that video be produced and delivered reliably and practically.
The launch pad for a new product launch can now be anywhere.
There is no challenge because of complex networks and environments. Delivery will be flawless every time.
There is no room for ungoverned, high risk video content in an ever changing regulated environment.
There is no longer any obstacles because of the shear size of your audience. Neither is their location.
When there are no boundaries, the possibilities are endless.
Truth is, when you increase scale and deliver a flawless experience with live stream video or video on demand to thousands distributed around the globe, you increase engagement even more than in person events. Now that’s a successful product launch.
It’s the product launch of the future available today.
Marketing and sales teams rely more on web, mobile and social media to communicate new launch activities, and now have forged into video as a primary means for launch engagement. And they aren’t looking back.
The Video Experience. Enhanced.
The need to connect hasn’t changed. How we connect has. The product launch, the town hall meeting, the response to crisis, or the continuity of onboarding, training and learning can all reach success with video. Qumu puts the right content into the right hands at the right time.